Business Skills for Today: How to Deploy Growth Initiatives


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IBM Business Partner Connect is a first-of-its-kind Watson AI-powered engine designed to help partners tap into our global ecosystem to collaborate on client opportunities, develop new business and bring innovative solutions to market. It uses Watson to enable partners with complementary capabilities to find each other, get to market faster and sell more together. This streamlined digital experience is set to launch February New Software Deal Registration gives Business Partners priority access to special bid pricing and is designed to reduce conflict between partners while improving financial outcomes.

This is part of our ongoing transformation efforts started in January to help improve your experience and profitability, including projects around channel pricing, incentives and streamlined resale authorization. In addition to the four initiatives above, we continue to support your transformation journey with IBM with enhancements around new routes to market and business models.

For partners embedding our technology into their solutions, we are launching an ESA Co-Marketing offering. And we continue to help partners on their journey to SaaS, with more than as-a-service offerings, coupled with new demos, trials and incentives to accelerate growth.

Seismic IBM is a new sales enablement solution with sales kits, sales plays, presentations, use cases, and other assets from across the IBM portfolio in one place for IBM sellers and partners. Seismic is designed to enable shorter sales cycles and increased effectiveness. Our highly successful Value Package support bundle is being expanded to Value Package 2.

We are also doubling the number of systems channel technical sellers supporting partners in the field.

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A new Cloud Digital Technical Engagement program for partners and clients gives you unprecedented, self-service access to technical assets focused on product demos and tutorials. These assets provide a deep understanding of product offerings and how they can help clients along their journey to Cloud and AI.

Our new Seismic IBM will include a link to this Cloud Digital Technical Engagement program so partners can easily access this important information while preparing for client engagements. As more businesses get on board, the positive impact will build momentum, improving communities for the long-term. In a nutshell, they include events and activities that businesses can be a part of that benefit local communities and charities.

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They often rely entirely on the generosity of business leaders in the community. They talk and worry about money much of the time because it is so hard to raise and because they always have so much less of it than they need.

Continuous Improvement – The Process That Will Shake-Up Your Comfort Zone

But non-profits do not base their strategy on money, nor do they make it the center of their plans, as so many corporate executives do. It can help to maintain a strong and friendly community spirit which strengthens the sense of community and keeps local commerce going.

How Continuous Improvement Can Benefit Your Business

Growing business relations Working together with other businesses on non-profit initiatives results in opportunities for partnerships and teaming up for projects. Connecting businesses makes them stronger by improving referral rates and brand recognition. Keeps charities and clubs afloat An injection of cash or even just support from local businesses can help keep charities and local clubs going.


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The community benefits from having access to clubs and associations funded by charities, and businesses benefit by having a strong community to serve. Help manage community issues and struggles The support of local businesses can help local communities raise awareness on community struggles and issues. Positive change Businesses can help move key projects forward to initiate positive changes in local areas. Non-profit initiatives can create changes that have a lasting impact on communities.

Local environmental projects Many non-profit initiatives involve helping to improve the local environment, encourage sustainability and create a more appealing local area for everyone. It may not seem like businesses get a big return out of helping others, but being charitable has long-term benefits.

1. Start by creating a supportive environment.

Businesses who support philanthropy will build a reputation that no marketing campaign can match. Click To Tweet Employees naturally work for money, but many prefer to work with businesses that have a sense of purpose and that contribute to societal issues think millennials. This brings us onto corporate and social responsibility. Non-profit initiatives are a huge part of CSR and can really help improve your business credentials. All growing businesses should focus on a charitable role, as competing brands recognize the long-term value to brand building and many are already participating.

Positive PR Firstly, you can shout about all the fantastic work you are doing which creates positive PR for your business. And all businesses could use a dose of positive PR every now and then.

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A strong reputation locally The more non-profit work you do, the more your business will be recognized locally as a brand with the right values. Taking part in these initiatives gets staff members out and about and right at the heart of the local community, which is a great way of getting your business known. Promotion If you help support a local charity or non-profit initiative, the chances are your branding will be displayed.

Business Skills for Today: How to Deploy Growth Initiatives Business Skills for Today: How to Deploy Growth Initiatives
Business Skills for Today: How to Deploy Growth Initiatives Business Skills for Today: How to Deploy Growth Initiatives
Business Skills for Today: How to Deploy Growth Initiatives Business Skills for Today: How to Deploy Growth Initiatives
Business Skills for Today: How to Deploy Growth Initiatives Business Skills for Today: How to Deploy Growth Initiatives
Business Skills for Today: How to Deploy Growth Initiatives Business Skills for Today: How to Deploy Growth Initiatives

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